Tag Archives: ABM

In B2B marketing, reaching the right buyer is complicated, especially when you’re after a niche buyer for a specific service. ABM only works when your data is on point and your lists are relevant— sourcing this kind of list for our audience at Praecipio was always a bit of a struggle until we decided toContinue reading “ABM Done Right: How We Stole $1.7M In Pipeline From the Competition”