Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook
MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. WeContinue reading “Nonprofit Newsletter”