Bridging the Communication Divide: Ebook for Twilio

Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio.

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View ebook

 

Business Development Marketing Drip

MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a larger version of each email)

Email 1: Business membership

Subject Line: Gain exclusive access to medical practice leaders

BD membership

Email 2: List buys and email blasts

Subject Line: Reach the Right Decision maker every time

BD List Buy

Email 3: Webinar sponsorship

Subject Line: Position yourself as an industry expert

BD Webinar

Email 4: We advertising

Subject Line: Drive traffic with Web ads today!

BD Digital Ads

Email 5: Print Ads

Subject Line: Increase your exposure, advertise in MGMA Connection

BD print

Email 6: Trade show exhibiting

Subject Line: Make face-to-face connections with buyers

BD Conferences

Career Center resources campaign

A multi-channel campaign

I created emails, social media posts, digital and print ads.

Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitment duties. The new resources in the MGMA Career Center are designed to help our members– who are often not trained in HR management– master recruitment, and onboarding best practices so they can get back to their main job functions.

The objective to provide awareness. If members begin to view the MGMA Career Center as a resource for their recruitment knowledge, they will also utilize our job boards for their posting needs.

I worked with the Human Resources department to develop content for the Career Center. Including:

Here is the marketing creative:

Email 1

Subject Line: Find your next top achiever today

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Email 2

Subject Line: We’ll do the tough recruiting work for you!

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Email 3

Subject Line: Your next hire should fit like a glove

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Run of Site advertisement 

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Print advertisements for our in-house publication, MGMA Connection.

Print ad # 1 (March issue) Connection 1

Print ad # 2 (April issue) 

Connection 2

Print ad belly band (April issue)

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Social Media post 

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Career Center Scratch-Off Card

Printed Collateral for Conferences and Networking Events

Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center.

Solution: Create a piece of collateral that would be intriguing enough for a conference attendee to bring back to their company recruitment or human resources manager. Something eye-catching and interactive:  a scratch ticket.

Two promotion codes are listed beneath the scratch material, either a free posting or a 20% off offer.

The promo codes are unique to this promotion so we can track the success of the campaign.

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Nonprofit Newsletter

Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. We then take care to tag the business on Social Media when we share the posts.

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Social Media Post Examples 

BIT FB

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