Alongside a few marketing team members, I launched a content marketing strategy at Scrum Alliance, including a blog platform known as the Resource Library in 2020. Content Strategy Our Certified Coaches and Trainers are our subject matter experts in the agile community. In order to ensure the accuracy and credibility of our resource library content,Continue reading “Scrum Alliance Resource Library”
Category Archives: Inbound Marketing
Lead Nurture Campaign
I generated over 2.3k leads from the Approaching Agility Webinar series and at least 1k more from resource library subscribers. To convert these interested contacts into paying customers, I created an email automation, lead nurture program within Hubspot. The Campaign In the first email, leads are able to “choose their own adventure” by selecting theirContinue reading “Lead Nurture Campaign”
Approaching Agility Webinar Series – Lead Generation
I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”
Content Strategy and Sales Alignment:
Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product. The elements belowContinue reading “Content Strategy and Sales Alignment:”
Blog Content for SEO
After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”
Local Marketing: Instagram Outreach Paired With Social Media Ads
As a Franchise Concept, the salon company provides training to local managers on marketing tactics, but each location is ultimately responsible for their own marketing efforts. After examining Occupancy reports for our 400+ locations we selected 6 struggling markets that could benefit from additional marketing support from the home office and implemented a new localContinue reading “Local Marketing: Instagram Outreach Paired With Social Media Ads”
Bridging the Communication Divide: Ebook for Twilio
Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook
Career Center resources campaign
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Career Center Scratch-Off Card
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
Inbound Marketing: Furnace Creek Resort
Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort. One post mentions the fact that the original Star Wars series was partiallyContinue reading “Inbound Marketing: Furnace Creek Resort”
Nadia Kouri 