A multi-channel campaign
I created emails, social media posts, digital and print ads.
Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitment duties. The new resources in the MGMA Career Center are designed to help our members– who are often not trained in HR management– master recruitment, and onboarding best practices so they can get back to their main job functions.
The objective to provide awareness. If members begin to view the MGMA Career Center as a resource for their recruitment knowledge, they will also utilize our job boards for their posting needs.
I worked with the Human Resources department to develop content for the Career Center. Including:
Here is the marketing creative:
Subject Line: Find your next top achiever today
Subject Line: We’ll do the tough recruiting work for you!
Subject Line: Your next hire should fit like a glove
Run of Site advertisement
Print advertisements for our in-house publication, MGMA Connection.
Print ad # 1 (March issue)
Print ad # 2 (April issue)
Print ad belly band (April issue)
Social Media post