Career Center resources campaign

A multi-channel campaign

I created emails, social media posts, digital and print ads.

Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitment duties. The new resources in the MGMA Career Center are designed to help our members– who are often not trained in HR management– master recruitment, and onboarding best practices so they can get back to their main job functions.

The objective to provide awareness. If members begin to view the MGMA Career Center as a resource for their recruitment knowledge, they will also utilize our job boards for their posting needs.

I worked with the Human Resources department to develop content for the Career Center. Including:

Here is the marketing creative:

Email 1 

Subject Line: Find your next top achiever today

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Email 2

Subject Line: We’ll do the tough recruiting work for you!

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Email 3 

Subject Line: Your next hire should fit like a glove

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Run of Site advertisement 

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Print advertisements for our in-house publication, MGMA Connection.

Print ad # 1 (March issue) Connection 1

Print ad # 2 (April issue) 

Connection 2

Print ad belly band (April issue)

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Social Media post 

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Career Center Scratch-Off Card

Printed Collateral for Conferences and Networking Events

Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center.

Solution: Create a piece of collateral that would be intriguing enough for a conference attendee to bring back to their company recruitment or human resources manager. Something eye-catching and interactive:  a scratch ticket.

Two promotion codes are listed beneath the scratch material, either a free posting or a 20% off offer.

The promo codes are unique to this promotion so we can track the success of the campaign.

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Inbound Marketing: Furnace Creek Resort

Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort.

One post mentions the fact that the original Star Wars series was partially filmed at the location, another explains that the resort has some of the best stargazing in the world  because it is certified by the Dark Sky Association. This content is then promoted in email campaigns as well as social media posts.

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Here is a sample Facebook post to promote a recent blog post.

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