Sales and Marketing – Nadia Kouri

Content Strategy and Sales Alignment:

Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product. The elements belowContinue reading “Content Strategy and Sales Alignment:”