Content Strategy and Sales Alignment:

Positioning and Messaging Framework for Medicare Supplement Insurance

This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product.  The elements below are the company’s combined understanding of what Transamerica brings to the marketplace for this product line. This document will serve as a resource for sales and marketing to consult prior to creating any new marketing collateral.

View the Medicare Supplement Positioning and Messaging Framework Document