Approaching Agility Webinar Series – Lead Generation

I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”

Sales Enablement Flyer -Long Term Care

This is a sales-enablement resource to help agents understand and opt into a newly established process for lead generation. I worked alongside the sales team to help articulate and streamline their messaging into a sharable document to help increase participation in the Leads Pilot Program. View Flyer. Results This leads pilot program, in addition toContinue reading “Sales Enablement Flyer -Long Term Care”

Content Strategy and Sales Alignment:

Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product.  The elements belowContinue reading “Content Strategy and Sales Alignment:”