Alongside a few marketing team members, I launched a content marketing strategy at Scrum Alliance, including a blog platform known as the Resource Library in 2020. Content Strategy Our Certified Coaches and Trainers are our subject matter experts in the agile community. In order to ensure the accuracy and credibility of our resource library content,Continue reading “Scrum Alliance Resource Library”
I generated over 2.3k leads from the Approaching Agility Webinar series and at least 1k more from resource library subscribers. To convert these interested contacts into paying customers, I created an email automation, lead nurture program within Hubspot. The Campaign In the first email, leads are able to “choose their own adventure” by selecting theirContinue reading “Lead Nurture Campaign”
I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
With the help of the founder and Executive Director, I create and manage blog posts on behalf of the nonprofit.