Content Strategy and Sales Alignment:

Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product.  The elements belowContinue reading “Content Strategy and Sales Alignment:”

Blog Content for SEO

After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”

Brand Partnership: Instagram Takeover

Sola partners with brands to provide special deals to their salon studio owners. To promote a recent promotion with Amika I organized an Instagram takeover with the brand’s Global Artistic Director, Naeemah LaFond. First, we promoted the deal on Facebook and posted the following graphic across 150 local brand pages as well as the nationalContinue reading “Brand Partnership: Instagram Takeover”

Business Application Marketing

The company offers an all-in-one application to help with payment processing, scheduling, inventory and other essential functions to help customers run their own independent salon business. A lot of the functions that are taken care of in the traditional salon environment (receptionist, a manager to handle inventory, etc.) now fall onto the salon owner.  I Continue reading “Business Application Marketing”

Local Marketing: Coming Soon

In order to expedite fill time on new locations, I began a program to launch targeted social ads in new markets about 3 months before our target open date. I targeted an 8-mile radius with interest targeting to reach beauty pros who work and live near our new locations. Results:  With a modest budget ofContinue reading “Local Marketing: Coming Soon”

Email Win-Back Campaign

From a list of over 60k leads, at least 30k of them had not interacted with our email campaigns in the last three months. In an effort to clean up our contact list and re-engage potential leads, I implemented a win-back email providing an exclusive offer only to those who had not opened any ofContinue reading “Email Win-Back Campaign”

Business Development Marketing Drip

MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”

Career Center resources campaign

A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”

Career Center Scratch-Off Card

Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”