Printed Collateral for Conferences and Networking Events
Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center.
Solution: Create a piece of collateral that would be intriguing enough for a conference attendee to bring back to their company recruitment or human resources manager. Something eye-catching and interactive: a scratch ticket.
Two promotion codes are listed beneath the scratch material, either a free posting or a 20% off offer.
The promo codes are unique to this promotion so we can track the success of the campaign.