MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
Spread the Word about MGMA16 With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey. Everyone loves animalContinue reading “Referral Campaign for MGMA Annual Conference”
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
#FreeBecause Veterans Day Campaign The campaign combined a multi-brand sale with special prices for active and past military personnel and a photo sharing contest with a free trip giveaway for a veteran. The contest received nearly 400 photo submissions. Bringing more 10,000 unique visitors to the website. Marketing emails, Tweets, Facebook Posts and Instagram posts were deployedContinue reading “Social Media Campaign: Veterans Day”