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Referral Campaign for MGMA Annual Conference

Spread the Word about MGMA16

With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey.

Everyone loves animal videos so why not use a cute monkey video as an incentive?

The drip campaign consisted of the following components:

Spread the Word email one:

Spread the word email one

Spread the Word Landing Page:

 

spread the word landing page

Spread the Word Thank You Page:

Thank youpage

Spread the Word email two:

MGMA16 Spread the word email 2

Peer-referral email:

peer-refer

Pre-written peer-referral email:

emailrefer

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