Career Center resources campaign

A multi-channel campaign

I created emails, social media posts, digital and print ads.

Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitment duties. The new resources in the MGMA Career Center are designed to help our members– who are often not trained in HR management– master recruitment, and onboarding best practices so they can get back to their main job functions.

The objective to provide awareness. If members begin to view the MGMA Career Center as a resource for their recruitment knowledge, they will also utilize our job boards for their posting needs.

I worked with the Human Resources department to develop content for the Career Center. Including:

Here is the marketing creative:

Email 1 

Subject Line: Find your next top achiever today

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Email 2

Subject Line: We’ll do the tough recruiting work for you!

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Email 3 

Subject Line: Your next hire should fit like a glove

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Run of Site advertisement 

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Print advertisements for our in-house publication, MGMA Connection.

Print ad # 1 (March issue) Connection 1

Print ad # 2 (April issue) 

Connection 2

Print ad belly band (April issue)

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Social Media post 

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Referral Campaign for MGMA Annual Conference

Spread the Word about MGMA16

With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey.

Everyone loves animal videos so why not use a cute monkey video as an incentive?

The drip campaign consisted of the following components:

Spread the Word email one:

Spread the word email one

Spread the Word Landing Page:

spread the word landing page

Spread the Word Thank You Page:

Thank youpage

Spread the Word email two:

MGMA16 Spread the word email 2

Peer-referral email:

peer-refer

Pre-written peer-referral email:

emailrefer

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Nonprofit Newsletter

Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. We then take care to tag the business on Social Media when we share the posts.

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Social Media Post Examples 

BIT FB

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