Referral Campaign for MGMA Annual Conference

Spread the Word about MGMA16

With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey.

Everyone loves animal videos so why not use a cute monkey video as an incentive?

The drip campaign consisted of the following components:

Spread the Word email one:

Spread the word email one

Spread the Word Landing Page:

 

spread the word landing page

Spread the Word Thank You Page:

Thank youpage

Spread the Word email two:

MGMA16 Spread the word email 2

Peer-referral email:

peer-refer

Pre-written peer-referral email:

emailrefer

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Nonprofit Newsletter

Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. We then take care to tag the business on Social Media when we share the posts.

BIT1

Social Media Post Examples 

BIT FB

davitatweet

BIT Tweet