I generated over 2.3k leads from the Approaching Agility Webinar series and at least 1k more from resource library subscribers. To convert these interested contacts into paying customers, I created an email automation, lead nurture program within Hubspot. The Campaign In the first email, leads are able to “choose their own adventure” by selecting theirContinue reading “Lead Nurture Campaign”
From a list of over 60k leads, at least 30k of them had not interacted with our email campaigns in the last three months. In an effort to clean up our contact list and re-engage potential leads, I implemented a win-back email providing an exclusive offer only to those who had not opened any ofContinue reading “Email Win-Back Campaign”
MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Spread the Word about MGMA16 With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey. Everyone loves animalContinue reading “Referral Campaign for MGMA Annual Conference”
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. WeContinue reading “Nonprofit Newsletter”
Segmented email content written to appeal to prospective guests (top) past guests who stayed with children (middle) and past guests who stayed without children (bottom). Each email is presenting the same offer but in a format that is tailored to the audience. Prospects Families Couples