Inbound Marketing: Furnace Creek Resort

Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort. One post mentions the fact that the original Star Wars series was partiallyContinue reading “Inbound Marketing: Furnace Creek Resort”

Segmented Email Campaigns: Furnace Creek Resort

Segmented email content written to appeal to prospective guests (top) past guests who stayed with children (middle) and past guests who stayed without children (bottom). Each email is presenting the same offer but in a format that is tailored to the audience. Prospects Families Couples