Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort.
One post mentions the fact that the original Star Wars series was partially filmed at the location, another explains that the resort has some of the best stargazing in the world because it is certified by the Dark Sky Association. This content is then promoted in email campaigns as well as social media posts.
Here is a sample Facebook post to promote a recent blog post.