From a list of over 60k leads, at least 30k of them had not interacted with our email campaigns in the last three months. In an effort to clean up our contact list and re-engage potential leads, I implemented a win-back email providing an exclusive offer only to those who had not opened any of our emails in the past three months.
By changing up our communication method and offering a complimentary sample of exclusive education, I was able to re-engage 14% of our inactive subscribers.
We offered our leads special, one-time only access to an exclusive webinar that’s only available to Sola beauty professionals. The intention was to provide a new value proposition to leads by providing a taste of the exclusive education opportunities that are available to Sola Professional.