Sola partners with brands to provide special deals to their salon studio owners. To promote a recent promotion with Amika I organized an Instagram takeover with the brand’s Global Artistic Director, Naeemah LaFond.
First, we promoted the deal on Facebook and posted the following graphic across 150 local brand pages as well as the national Sola accounts.
Then we created an image to announce the takeover and posted one version to our Instagram account and shared the other image with Naeemah. (She shared hers in her story).
Over 600 people tune into our takeover, which was the most watched Instagram story to date.
The Amika deal was also the most utilized to date.