After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept.
Read blog post “What’s a Salon Studio Anyway”

Results
This blog post is is still the most visited pieces of content on the website more than a year after it was posted.