Local Marketing: Coming Soon

In order to expedite fill time on new locations, I began a program to launch targeted social ads in new markets about 3 months before our target open date.

I targeted an 8-mile radius with interest targeting to reach beauty pros who work and live near our new locations.

Screen Shot 2018-07-27 at 1.14.13 PMScreen Shot 2018-08-21 at 12.19.51 PM

Results: 

With a modest budget of only about $100 per location, we saw a 50% increase in lead forms and tours for these locations.

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