You can’t put a price tag on face-to-face connections, but if you backed me in to a corner, I would say they’re worth $25M.
The Problem
Since 2020 remote work has been on the rise, this makes it so much harder in a services-based business to connect in person with your full buyer’s committee. Flying to a company HQ just doesn’t have the same effect as it did six years ago, as many of the stakeholders are likely scattered around the country. Despite this, we know nothing can replace the impact of a face-to-face conversation when it comes to solving complex business problems.
So we had to rethink the way we connected with customers to fit our new ways of working.
Our winning Formula:
- Make it Regional
We host multiple events across your territories and invite a mixture of prospects and customers. (Expect a higher attrition from prospects, but invite them anyway).
Related: How I Leveraged My Outbound Team to Fill Events
2. Make it Fabulous
Our winning formula was an exclusive Executive Workshop hosted by our seasoned field CTOs followed by something so premium they are willing to invest an entire afternoon with us.
- Premium Sporting events – Think private box at Fenway’s exclusive Green Monster or exclusive access to the Waste Management Phoenix Open.
- Michelin-Star or other gourmet culinary experience.
The Results
- $25M in pipeline
- Movement on deals that had been stagnant for over 24 months
Nadia Kouri 
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