A 25 Million Dollar Customer Event Strategy

You can’t put a price tag on face-to-face connections, but if you backed me in to a corner, I would say they’re worth $25M. The Problem Since 2020 remote work has been on the rise, this makes it so much harder in a services-based business to connect in person with your full buyer’s committee. FlyingContinue reading “A 25 Million Dollar Customer Event Strategy”

Brand Campaign: Calling Bullshit on Transformation

How We Stood Out Amidst a Sea of Same Praecipio is in a highly competitive market with more than 100 competitors in the Atlassian Solution Partner space, all of which have similar solution and product offerings. In a saturated market, creating a unique point of view isn’t a nice to have, it’s imperative to yourContinue reading “Brand Campaign: Calling Bullshit on Transformation”