Social Media-based photo contests are a great way to raise brand awareness. Your customers become brand ambassadors who tell your story to their networks by simply sharing pictures of themselves enjoying a product or experience.
Brands with smaller budgets can also benefit from new image assets, which, with the proper release documents, can be used in future marketing efforts.
The most important factor in creating a social media contest is to thoroughly promote the contest and specific hashtag to past, future and current customers. Create emails to reach past and future guests, promote the contest on social channels and post signage to encourage interaction in real time.
I handle every aspect of a social media campaign from creating web pages and emails and printed collateral to posting on social media and monitoring photo submissions. Here is an example of a recent campaign for the Ohio State Park Lodges.
Printed collateral including flyers and sidewalk decals
Web Page Creation
Social Media Posts
This campaign resulted in 619 photo submissions. The website garnered about 9,000 unique visitors and we acquire 132 new email addresses from uploaded submissions.
