Content, Structure, and GTM Updates
Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team.
Key Outcomes:
- Sustained traffic surge began in April due to pre-launch metadata and content upgrades
- No paid promotion behind 90% of top-performing blogs and solution pages
- Content is driving conversion: avg. time on page exceeds 2 mins, with organic entrances up significantly quarter over quarter
Why It Matters:
- The website is now a proven lead engine, contributing to top-of-funnel growth without additional spend
- We’ve reduced reliance on paid channels—positioning Marketing for greater efficiency and long-term scalability
- Performance validates our GTM messaging and content strategy, especially around VISTA solutions
How We Got Here:
- Strategic investment in high-intent keyword targeting and metadata restructuring (Q1)
- Content rewrites + UX improvements boosted dwell time, reduced bounce
- A/B testing + schema optimization positioned our pages for maximum visibility and click-through
- 25+ new VISTA-aligned solution pages and 500+ optimized legacy content assets
- 70k+ backlinks and 3.6k+ referring domains with minimal paid promotion
What’s Next:
- Continue expanding editorial content and backlink authority to compete at the enterprise level
- Leverage insights to further improve gated conversion and demo generation
- Maintain quarterly SEO and UX audit cadence to stay ahead of algorithm and market shifts
Record-Breaking Organic Day
On Friday, June 13, we broke our all-time daily click record in Google Search with 6,134 organic clicks in a single day! This is a direct result of the strategic SEO, content, and metadata work we executed in Q1 and Q2!
Results
- +80% lift in monthly traffic (from ~100K to 180K+)
- 6,134 organic clicks in a single day (record high, no paid spend)
- Mobile sessions up 30% thanks to Core Web Vitals + UX improvements
- Bounce rate dropped, engagement time increased, and
- 90% of top-performing content drove traffic without paid promotion
- Targeted keywords ranked across Atlassian, consulting, and long-tail intent
- Content structure directly supported SEO, visibility, and conversion paths
Nadia Kouri 