How I Improved Lead-to-Customer Conversion With a Little TLC After revamping the Scrum Alliance’s content strategy and launching a successful webinar series, we had over 3k leads that we needed to convert into customers. This email automation, lead nurture program in Hubspot served to provide education and keep our services top of mind so thatContinue reading “A Lead Nurture Campaign that fueled a 20% Increase in Certifications”