Thought Leadership – Nadia Kouri

Outbound Isn’t Dead. You Just Need to Stop Automating Connection.

Our Inboxes Need a Reality Check Every Tuesday, I get over 100 cold emails, and most of them are awful. They’re impersonal, pushy, and sometimes flat-out rude. It’s no wonder outbound gets a bad rap. These messages come from SDRs who are desperately trying to reach their quota. The one troubling, yet consistent theme I’veContinue reading “Outbound Isn’t Dead. You Just Need to Stop Automating Connection. “

Big Dashboard Energy: The Antidote to Marketing Burnout

Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”