Content, Structure, and GTM Updates Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team. Key Outcomes: Why It Matters: How We Got Here: What’s Next: Record-Breaking Organic Day On Friday, June 13, we broke our all-time daily clickContinue reading “Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic”
Tag Archives: Content marketing
Big Dashboard Energy: The Antidote to Marketing Burnout
Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”
How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy
Introducing the Scrum Alliance Resource Library Content is at the heart of all successful B2B marketing strategies and yet, many organizations make the mistake of hosting their valuable content on a subdomain, or worse, don’t indexing it on the website at all. The average B2B customer requires 12 pieces of content before they are readyContinue reading “How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy”
Blog Content for SEO
After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”
Bridging the Communication Divide: Ebook for Twilio
Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook
Nadia Kouri 