Demand Generation – Nadia Kouri

Outbound Isn’t Dead. You Just Need to Stop Automating Connection.

Our Inboxes Need a Reality Check Every Tuesday, I get over 100 cold emails, and most of them are awful. They’re impersonal, pushy, and sometimes flat-out rude. It’s no wonder outbound gets a bad rap. These messages come from SDRs who are desperately trying to reach their quota. The one troubling, yet consistent theme I’veContinue reading “Outbound Isn’t Dead. You Just Need to Stop Automating Connection. “

ABM Done Right: How We Stole $1.7M In Pipeline From the Competition

In B2B marketing, reaching the right buyer is complicated, especially when you’re after a niche buyer for a specific service. ABM only works when your data is on point and your lists are relevant— sourcing this kind of list for our audience at Praecipio was always a bit of a struggle until we decided toContinue reading “ABM Done Right: How We Stole $1.7M In Pipeline From the Competition”

A 25 Million Dollar Customer Event Strategy

You can’t put a price tag on face-to-face connections, but if you backed me in to a corner, I would say they’re worth $25M. The Problem Since 2020 remote work has been on the rise, this makes it so much harder in a services-based business to connect in person with your full buyer’s committee. FlyingContinue reading “A 25 Million Dollar Customer Event Strategy”

Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic

Content, Structure, and GTM Updates Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team. Key Outcomes: Why It Matters: How We Got Here: What’s Next: Record-Breaking Organic Day On Friday, June 13, we broke our all-time daily clickContinue reading “Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic”

Rethinking Gated Content

How I Created a Better Customer Experience and Attracted Better Leads In Q2 of 2024 we noticed a substantial dip in form fills. This decrease in leads was a cause for concern when it came to meeting our ambitious revenue goals for the year. After a deep dive, I realized this was not unique toContinue reading “Rethinking Gated Content”

Brand Campaign: Calling Bullshit on Transformation

How We Stood Out Amidst a Sea of Same Praecipio is in a highly competitive market with more than 100 competitors in the Atlassian Solution Partner space, all of which have similar solution and product offerings. In a saturated market, creating a unique point of view isn’t a nice to have, it’s imperative to yourContinue reading “Brand Campaign: Calling Bullshit on Transformation”

How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy

Introducing the Scrum Alliance Resource Library Content is at the heart of all successful B2B marketing strategies and yet, many organizations make the mistake of hosting their valuable content on a subdomain, or worse, don’t indexing it on the website at all. The average B2B customer requires 12 pieces of content before they are readyContinue reading “How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy”

Approaching Agility Webinar Series – Lead Generation

I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”

Blog Content for SEO

After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”