Business to Business Marketing

ABM Done Right: How We Stole $1.7M In Pipeline From the Competition

In B2B marketing, reaching the right buyer is complicated, especially when you’re after a niche buyer for a specific service. ABM only works when your data is on point and your lists are relevant— sourcing this kind of list for our audience at Praecipio was always a bit of a struggle until we decided toContinue reading “ABM Done Right: How We Stole $1.7M In Pipeline From the Competition”

A 25 Million Dollar Customer Event Strategy

You can’t put a price tag on face-to-face connections, but if you backed me in to a corner, I would say they’re worth $25M. The Problem Since 2020 remote work has been on the rise, this makes it so much harder in a services-based business to connect in person with your full buyer’s committee. FlyingContinue reading “A 25 Million Dollar Customer Event Strategy”

Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic

Content, Structure, and GTM Updates Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team. Key Outcomes: Why It Matters: How We Got Here: What’s Next: Record-Breaking Organic Day On Friday, June 13, we broke our all-time daily clickContinue reading “Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic”

Rethinking Gated Content

How I Created a Better Customer Experience and Attracted Better Leads In Q2 of 2024 we noticed a substantial dip in form fills. This decrease in leads was a cause for concern when it came to meeting our ambitious revenue goals for the year. After a deep dive, I realized this was not unique toContinue reading “Rethinking Gated Content”

Big Dashboard Energy: The Antidote to Marketing Burnout

Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”

Bridging the Communication Divide: Ebook for Twilio

Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook

Business Development Marketing Drip

MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”

Career Center resources campaign

A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”

Career Center Scratch-Off Card

Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”