Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”
Tag Archives: Email Marketing
A Lead Nurture Campaign that fueled a 20% Increase in Certifications
How I Improved Lead-to-Customer Conversion With a Little TLC After revamping the Scrum Alliance’s content strategy and launching a successful webinar series, we had over 3k leads that we needed to convert into customers. This email automation, lead nurture program in Hubspot served to provide education and keep our services top of mind so thatContinue reading “A Lead Nurture Campaign that fueled a 20% Increase in Certifications”
Info Graphic for BIT
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
Segmented Email Campaigns: Furnace Creek Resort
Segmented email content written to appeal to prospective guests (top) past guests who stayed with children (middle) and past guests who stayed without children (bottom). Each email is presenting the same offer but in a format that is tailored to the audience. Prospects Families Couples
Nadia Kouri 