Our Inboxes Need a Reality Check Every Tuesday, I get over 100 cold emails, and most of them are awful. They’re impersonal, pushy, and sometimes flat-out rude. It’s no wonder outbound gets a bad rap. These messages come from SDRs who are desperately trying to reach their quota. The one troubling, yet consistent theme I’veContinue reading “Outbound Isn’t Dead. You Just Need to Stop Automating Connection. “
Author Archives: Nadia Kouri
ABM Done Right: How We Stole $1.7M In Pipeline From the Competition
In B2B marketing, reaching the right buyer is complicated, especially when you’re after a niche buyer for a specific service. ABM only works when your data is on point and your lists are relevant— sourcing this kind of list for our audience at Praecipio was always a bit of a struggle until we decided toContinue reading “ABM Done Right: How We Stole $1.7M In Pipeline From the Competition”
A 25 Million Dollar Customer Event Strategy
You can’t put a price tag on face-to-face connections, but if you backed me in to a corner, I would say they’re worth $25M. The Problem Since 2020 remote work has been on the rise, this makes it so much harder in a services-based business to connect in person with your full buyer’s committee. FlyingContinue reading “A 25 Million Dollar Customer Event Strategy”
Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic
Content, Structure, and GTM Updates Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team. Key Outcomes: Why It Matters: How We Got Here: What’s Next: Record-Breaking Organic Day On Friday, June 13, we broke our all-time daily clickContinue reading “Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic”
Rethinking Gated Content
How I Created a Better Customer Experience and Attracted Better Leads In Q2 of 2024 we noticed a substantial dip in form fills. This decrease in leads was a cause for concern when it came to meeting our ambitious revenue goals for the year. After a deep dive, I realized this was not unique toContinue reading “Rethinking Gated Content”
Brand Campaign: Calling Bullshit on Transformation
How We Stood Out Amidst a Sea of Same Praecipio is in a highly competitive market with more than 100 competitors in the Atlassian Solution Partner space, all of which have similar solution and product offerings. In a saturated market, creating a unique point of view isn’t a nice to have, it’s imperative to yourContinue reading “Brand Campaign: Calling Bullshit on Transformation”
Big Dashboard Energy: The Antidote to Marketing Burnout
Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”
How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy
Introducing the Scrum Alliance Resource Library Content is at the heart of all successful B2B marketing strategies and yet, many organizations make the mistake of hosting their valuable content on a subdomain, or worse, don’t indexing it on the website at all. The average B2B customer requires 12 pieces of content before they are readyContinue reading “How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy”
A Lead Nurture Campaign that fueled a 20% Increase in Certifications
How I Improved Lead-to-Customer Conversion With a Little TLC After revamping the Scrum Alliance’s content strategy and launching a successful webinar series, we had over 3k leads that we needed to convert into customers. This email automation, lead nurture program in Hubspot served to provide education and keep our services top of mind so thatContinue reading “A Lead Nurture Campaign that fueled a 20% Increase in Certifications”
Approaching Agility Webinar Series – Lead Generation
I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”
Nadia Kouri 