As a Franchise Concept, the salon company provides training to local managers on marketing tactics, but each location is ultimately responsible for their own marketing efforts. After examining Occupancy reports for our 400+ locations we selected 6 struggling markets that could benefit from additional marketing support from the home office and implemented a new localContinue reading “Local Marketing: Instagram Outreach Paired With Social Media Ads”
Author Archives: Nadia Kouri
Email Win-Back Campaign
From a list of over 60k leads, at least 30k of them had not interacted with our email campaigns in the last three months. In an effort to clean up our contact list and re-engage potential leads, I implemented a win-back email providing an exclusive offer only to those who had not opened any ofContinue reading “Email Win-Back Campaign”
Bridging the Communication Divide: Ebook for Twilio
Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook
Business Development Marketing Drip
MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”
Career Center resources campaign
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Career Center Scratch-Off Card
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
Referral Campaign for MGMA Annual Conference
Spread the Word about MGMA16 With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey. Everyone loves animalContinue reading “Referral Campaign for MGMA Annual Conference”
Info Graphic for BIT
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
Social Media Campaign: Ohio State Park Lodges
Social Media-based photo contests are a great way to raise brand awareness. Your customers become brand ambassadors who tell your story to their networks by simply sharing pictures of themselves enjoying a product or experience. Brands with smaller budgets can also benefit from new image assets, which, with the proper release documents, can be used inContinue reading “Social Media Campaign: Ohio State Park Lodges”
Inbound Marketing: Furnace Creek Resort
Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort. One post mentions the fact that the original Star Wars series was partiallyContinue reading “Inbound Marketing: Furnace Creek Resort”
Nadia Kouri 