MGMA offers various advertising option to our Business or Corporate members. Business members are software, product and service providers who market to the MGMA members. The following is a drip campaign encouraging business to advertise with us and become business members. The campaign highlights all of the available advertising options. (Click the links for a largerContinue reading “Business Development Marketing Drip”
Author Archives: Nadia Kouri
Career Center resources campaign
A multi-channel campaign I created emails, social media posts, digital and print ads. Our target audience for MGMA is office managers and hospital administrators who often wear many hats in order to keep the office or clinic running smoothly. In addition to being a receptionist, medical coder, billing manager and accountant, they are also often tasked with recruitmentContinue reading “Career Center resources campaign”
Career Center Scratch-Off Card
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
Referral Campaign for MGMA Annual Conference
Spread the Word about MGMA16 With no budget for incentives, I had to devise a referral campaign to encourage registered attendees for our annual conference to invite their peers to join them. My main objectives were to make the process as quick and painless as possible and add a bit of whimsey. Everyone loves animalContinue reading “Referral Campaign for MGMA Annual Conference”
Info Graphic for BIT
I created this infographic to help make the statistics often mentioned by founder, Mike Hess about unemployment in the Blind community more visual and compatible with digital marketing efforts.
Social Media Campaign: Ohio State Park Lodges
Social Media-based photo contests are a great way to raise brand awareness. Your customers become brand ambassadors who tell your story to their networks by simply sharing pictures of themselves enjoying a product or experience. Brands with smaller budgets can also benefit from new image assets, which, with the proper release documents, can be used inContinue reading “Social Media Campaign: Ohio State Park Lodges”
Inbound Marketing: Furnace Creek Resort
Located in Death Valley National Park, Furnace Creek Resort has a unique set of obstacles for customer acquisition, given the foreboding name of the park. The Furnace Creek blog aims to overcome these obstacles by providing unique reasons to visit the resort. One post mentions the fact that the original Star Wars series was partiallyContinue reading “Inbound Marketing: Furnace Creek Resort”
Nonprofit Blog
With the help of the founder and Executive Director, I create and manage blog posts on behalf of the nonprofit.
Nonprofit Newsletter
Biweekly newsletter for a not-for-profit, the Blind Institution of Technology. These emails are deployed in congruence with blog posts to encourage donations and share company updates. Through the blog, we nurture business to business relationships by thanking the companies who have partnered with the organization in funding, events or by hiring our Visually Impaired candidates. WeContinue reading “Nonprofit Newsletter”
Segmented Email Campaigns: Furnace Creek Resort
Segmented email content written to appeal to prospective guests (top) past guests who stayed with children (middle) and past guests who stayed without children (bottom). Each email is presenting the same offer but in a format that is tailored to the audience. Prospects Families Couples
Nadia Kouri 