How We Stood Out Amidst a Sea of Same Praecipio is in a highly competitive market with more than 100 competitors in the Atlassian Solution Partner space, all of which have similar solution and product offerings. In a saturated market, creating a unique point of view isn’t a nice to have, it’s imperative to yourContinue reading “Brand Campaign: Calling Bullshit on Transformation”
Category Archives: Brand Campaigns
Blog Content for SEO
After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”
Brand Partnership: Instagram Takeover
Sola partners with brands to provide special deals to their salon studio owners. To promote a recent promotion with Amika I organized an Instagram takeover with the brand’s Global Artistic Director, Naeemah LaFond. First, we promoted the deal on Facebook and posted the following graphic across 150 local brand pages as well as the nationalContinue reading “Brand Partnership: Instagram Takeover”
Business Application Marketing
The company offers an all-in-one application to help with payment processing, scheduling, inventory and other essential functions to help customers run their own independent salon business. A lot of the functions that are taken care of in the traditional salon environment (receptionist, a manager to handle inventory, etc.) now fall onto the salon owner. I Continue reading “Business Application Marketing”
Local Marketing: Instagram Outreach Paired With Social Media Ads
As a Franchise Concept, the salon company provides training to local managers on marketing tactics, but each location is ultimately responsible for their own marketing efforts. After examining Occupancy reports for our 400+ locations we selected 6 struggling markets that could benefit from additional marketing support from the home office and implemented a new localContinue reading “Local Marketing: Instagram Outreach Paired With Social Media Ads”
Email Win-Back Campaign
From a list of over 60k leads, at least 30k of them had not interacted with our email campaigns in the last three months. In an effort to clean up our contact list and re-engage potential leads, I implemented a win-back email providing an exclusive offer only to those who had not opened any ofContinue reading “Email Win-Back Campaign”
Career Center Scratch-Off Card
Printed Collateral for Conferences and Networking Events Problem: We need to drive traffic to the newly updated Career Center website and would like to promote this at various face-to-face events throughout the year. However, the typical MGMA conferences attendee is not the same audience as our target demographic for the MGMA Career Center. Solution: Create a pieceContinue reading “Career Center Scratch-Off Card”
Social Media Campaign: Ohio State Park Lodges
Social Media-based photo contests are a great way to raise brand awareness. Your customers become brand ambassadors who tell your story to their networks by simply sharing pictures of themselves enjoying a product or experience. Brands with smaller budgets can also benefit from new image assets, which, with the proper release documents, can be used inContinue reading “Social Media Campaign: Ohio State Park Lodges”
Social Media Campaign: Veterans Day
#FreeBecause Veterans Day Campaign The campaign combined a multi-brand sale with special prices for active and past military personnel and a photo sharing contest with a free trip giveaway for a veteran. The contest received nearly 400 photo submissions. Bringing more 10,000 unique visitors to the website. Marketing emails, Tweets, Facebook Posts and Instagram posts were deployedContinue reading “Social Media Campaign: Veterans Day”
Nadia Kouri 