Content, Structure, and GTM Updates Our website relaunch and SEO overhaul (launched May 30) delivered measurable business value ahead of schedule! With no major ad spend and a lean internal team. Key Outcomes: Why It Matters: How We Got Here: What’s Next: Record-Breaking Organic Day On Friday, June 13, we broke our all-time daily clickContinue reading “Our SEO + Website Overhaul that Lead to an 80% Increase in Website Traffic”
Category Archives: Inbound Marketing
Rethinking Gated Content
How I Created a Better Customer Experience and Attracted Better Leads In Q2 of 2024 we noticed a substantial dip in form fills. This decrease in leads was a cause for concern when it came to meeting our ambitious revenue goals for the year. After a deep dive, I realized this was not unique toContinue reading “Rethinking Gated Content”
Big Dashboard Energy: The Antidote to Marketing Burnout
Let Radical Data Visibility Set You Free This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”
How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy
Introducing the Scrum Alliance Resource Library Content is at the heart of all successful B2B marketing strategies and yet, many organizations make the mistake of hosting their valuable content on a subdomain, or worse, don’t indexing it on the website at all. The average B2B customer requires 12 pieces of content before they are readyContinue reading “How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy”
A Lead Nurture Campaign that fueled a 20% Increase in Certifications
How I Improved Lead-to-Customer Conversion With a Little TLC After revamping the Scrum Alliance’s content strategy and launching a successful webinar series, we had over 3k leads that we needed to convert into customers. This email automation, lead nurture program in Hubspot served to provide education and keep our services top of mind so thatContinue reading “A Lead Nurture Campaign that fueled a 20% Increase in Certifications”
Approaching Agility Webinar Series – Lead Generation
I overhauled the marketing strategy at Scrum Alliance, halting indiscriminate ad spending in favor of an organized lead generation strategy that focuses on providing value and education to potential members. In January of 2022, I launched a webinar series that provides entry-level agile education to potential new certificates. Results We hosted our second webinar inContinue reading “Approaching Agility Webinar Series – Lead Generation”
Content Strategy and Sales Alignment:
Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product. The elements belowContinue reading “Content Strategy and Sales Alignment:”
Blog Content for SEO
After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”
Local Marketing: Instagram Outreach Paired With Social Media Ads
As a Franchise Concept, the salon company provides training to local managers on marketing tactics, but each location is ultimately responsible for their own marketing efforts. After examining Occupancy reports for our 400+ locations we selected 6 struggling markets that could benefit from additional marketing support from the home office and implemented a new localContinue reading “Local Marketing: Instagram Outreach Paired With Social Media Ads”
Bridging the Communication Divide: Ebook for Twilio
Twilio worked with a market research company to examine how businesses communicate with customers and conversely, how customers would prefer to communicate with businesses. I wrote this ebook using their research data to communicate their findings and makes a case for a more integrated communication strategy with Twilio. View ebook
Nadia Kouri 