Category Archives: Uncategorized

Outbound Isn’t Dead. You Just Need to Stop Automating Connection. 

Our Inboxes Need a Reality Check Every Tuesday, I get over 100 cold emails, and most of them are awful. They’re impersonal, pushy, and sometimes flat-out rude. It’s no wonder outbound gets a bad rap. These messages come from SDRs who are desperately trying to reach their quota.  The one troubling, yet consistent theme I’veContinue reading “Outbound Isn’t Dead. You Just Need to Stop Automating Connection. “

Big Dashboard Energy: The Antidote to Marketing Burnout

Let Radical Data Visibility Set You Free  This article was originally published on LinkedIn Most of the marketers I know are on the verge of burnout. With constant regulatory and data privacy changes, shifting email deliverability requirements, and cookie depreciation, whatever strategy we were using six months ago to generate revenue, likely does not work anymore. If you’reContinue reading “Big Dashboard Energy: The Antidote to Marketing Burnout”

How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy

Introducing the Scrum Alliance Resource Library Content is at the heart of all successful B2B marketing strategies and yet, many organizations make the mistake of hosting their valuable content on a subdomain, or worse, don’t indexing it on the website at all. The average B2B customer requires 12 pieces of content before they are readyContinue reading “How I Cut Ad Spend by 80% and Keep Growth with a Smarter Content Strategy”

Sales Enablement Flyer -Long Term Care

This is a sales-enablement resource for TransAmerica was created to help agents understand and opt into a newly established process for lead generation. I worked alongside the sales team to help articulate and streamline their messaging into a sharable document to help increase participation in the Leads Pilot Program. View Flyer. Results This leads pilotContinue reading “Sales Enablement Flyer -Long Term Care”

Content Strategy and Sales Alignment:

Positioning and Messaging Framework for Medicare Supplement Insurance This was an important exercise to align the sales and marketing teams at Transamerica. I hosted several brainstorm sessions with the product, sales and marketing team to discuss our target customer, customer needs, differentiating factors and key benefits of the Medicare Supplement Insurance product.  The elements belowContinue reading “Content Strategy and Sales Alignment:”

Blog Content for SEO

After examining the company’s Google Analytics, I determined that hundreds of website visitors reached solasalonstudios.com via the search term “What is a Salon Studio”. I created a blog post with that title to help bring in top of funnel website traffic and help boost awareness of the Sola Salon Studio concept. Read blog post “What’sContinue reading “Blog Content for SEO”

Brand Partnership: Instagram Takeover

Sola partners with brands to provide special deals to their salon studio owners. To promote a recent promotion with Amika I organized an Instagram takeover with the brand’s Global Artistic Director, Naeemah LaFond. First, we promoted the deal on Facebook and posted the following graphic across 150 local brand pages as well as the nationalContinue reading “Brand Partnership: Instagram Takeover”

Business Application Marketing

The company offers an all-in-one application to help with payment processing, scheduling, inventory and other essential functions to help customers run their own independent salon business. A lot of the functions that are taken care of in the traditional salon environment (receptionist, a manager to handle inventory, etc.) now fall onto the salon owner.  I Continue reading “Business Application Marketing”

Local Marketing: Coming Soon

In order to expedite fill time on new locations, I began a program to launch targeted social ads in new markets about 3 months before our target open date. I targeted an 8-mile radius with interest targeting to reach beauty pros who work and live near our new locations. Results:  With a modest budget ofContinue reading “Local Marketing: Coming Soon”